#RaiseTheTech: Twitter to take India election innovations global
Twitter emerged as a key tool in world's largest democratic exercise.
Reuters is reporting that Twitter is planning to expand its presence in political communications by taking the lessons learned form working with candidates and media companies during the Indian election to other countries that are going to poll this year, including the United States.
"Last week, the company sent its top political strategist to Brazil to explain the potential of the social network to senators, who are likely to use Twitter's six-second video app Vine for campaigning after it was used by Indian politicians, the company said."
"For the U.S. election, the company has started looking for partners to replicate their 'Tweet To Remember' feature used in India, which enables users to add the voting date automatically to their mobile calendar using a tweet."
"Twitter widely emerged as a political tool first during the 2012 U.S. presidential elections, and then during the Arab Spring uprisings in North Africa and the Middle East. Today, U.S. President Barack Obama has more than 43 million Twitter followers."
Read the full article by Aditya Kalra on Reuters.
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